New Mover

New Movers are ideal targets for Direct Marketers as they tend to accelerate spending immediately after changing where they live. According to research, new movers spend more during the 3 months surrounding their move than non-movers spend in 5 years!

And......there are plenty of New Mover targets. The U.S. census counts more than 35 million people who change their address annually. Renters were five times more likely to move than homeowners. Both groups however display attractive buying patterns.

What makes a New Mover “New”? For Direct Marketing purposes “New” is the shortest period of time between identifying via list acquisition when someone moved into a new home or rental unit and when they actually moved in.

The source of the list can cause this timeframe to vary dramatically. For example, a list sourced from deed filings could be months old, while a change of address notice from the U.S. Postal Service would provide a list of movers that are much more “fresh”.

One of the most reliable sources of New Mover data are change of telephone numbers. One of the first actions taken is to change the telephone number when people and businesses move. Despite cell phone popularity, close to three quarters of residences in North America continue to utilize a landline. LSSiDATA can more quickly and accurately identify New Movers based on a unique relationship with all major telecommunication carriers in North America along with VoIP, Cable and CLEC sourced contact detail.

LSSiDATA offers FirstConnex Plus 2.0 - the most current and accurate source of New Movers which is available as a weekly or daily file. Contact us to find out how this New Mover product delivers results for your requirements.