FC+ Gold

FirstConnex Gold is a premium new connect or new mover product. It takes the same underlying data offered in FirstConnex Plus 2.0 and applies additional and valuable data elements that refine and enhance any new mover campaign such as Credit score Predictor, House Value, Renter / Owner indicator. FirstConnex Gold allows the marketer to target very specific types of new movers to deliver much more specific messages and offerings.

The base data begins with a 100% CASS certified New Mover file derived from FirstConnex Plus 2.0. The enhanced data is derived from a wide variety of publicly available data and applied to the base new mover file. The algorithms and the base data used to derive data elements such as Credit Score Predictor make the data completely FCRA compliant.

FC+ Gold Facts

Coverage: United States

Period: Weekly

Date Ranges: Weekly: from most recent Sunday back ninety days

Data Types: Residential

Access: Customer orders fulfilled by the Production Department

Counts:
Credit Score Predictor:
Prime: 1,222,600+
Near Prime: 585,900+
Sub Prime: 560,500+
Credit Challenged: 178,300+

Home Owner Code:
Definite Owner: 740,100+
Probably Owner: 53,000+
Probable Renter: 221,300+
Definite Renter: 60,700+

House Value Flag:
$0 - $249,999: 1,293,200+
$250,000 – $499,999: 399,000+
$500,000 - $749,999: 120,600+
$750,000 - $999,999: 43,100+
$1,000,000 +: 64,500+

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