National Directory Assistance Data

Three quarters of U.S. households maintain at least one wireline connection despite the prevalence of cell phone adoption according to recent government statistics. The percentage is even greater in Canada where Wireless only residences represent approximately 15% of the population.. As a result, name address, phone number and other associated detail derived from wireline contacts and National Directory Assistance data represent the majority of the population and a critical contact resource for marketers.

Wireline contact information takes on added significance for many marketers if demographics are considered. For example, the percentage of wireless only homeowners (excluding renters) drops to approximately 14% in the U.S. The National Directory Assistance database might in this case become an indispensible resource for marketing services targeted at home improvement and other homeowner-related interests.

LSSiDATA offers the most complete, accurate, and timely repository of wireline-derived residential listings to reach this largest of buying audiences. Business and government contacts are also available. All contact details are derived via a direct relationship with every major RBOC in North America, as well as from CLECs, VoIP and Cable telephone providers.

Tier 1 Supplier of Data

LSSiDATA is the primary resource for 411 Directory Assistance as the only enterprise vendor to provide aggregated contact information to telecommunication providers in North America. Providers work with LSSiDATA to ensure any new connects or changes are submitted as quickly as possible with accuracy. Notable detail includes:

More than 2 million changes are received daily (6 days/week)
QUIC (Quality Update Identify and Change) procedure includes merging, address standardization and hygiene with missing data append for enhanced accuracy
Independently audited on a quarterly basis for name, address and phone number accuracy

LSSIDATA is a Tier 1 supplier of data as the only enterprise-based vendor to compile residential, business, and government names, addresses and phone numbers directly from (and in partnership with) the vast majority of carriers in North America. This unique repository characterized by freshness as well as accuracy is available to data resellers for Direct Marketing, Credit and Collections, Risk Management, Retail and Point of Sale, Contact Centers and other enterprise businesses.

LSSiDATA's National Directory Assistance database powers FirstConnex Plus 2.0, SmartMatch 2.0, WebDA and is one of the most commonly accessed data sets accessed via LSSiDATA Universal Gateway. Daily updates and intensive processing frequently establish LSSiDATA's National Directory Assistance database as an “anchor” data set, used to increase the value and effectiveness of existing data such as customer, prospect or marketing listings.

LSSiDATA offers this core asset for consumption as a source for New Mover products, as a Data Feed, in an Interactive mode or for Appends.

National Directory Assistance Database Facts

Significant Data Elements
        Name
        Phone Number
        Street Number, Street Name
        Pre/Post Directionals
        Street Number
        Full Address
        City
        State
        Zip, Zip+4, Full Zip
        County
        Latitude/Longitude
        Geo Accuracy

Update Cycle: Daily

Business:
    Business Name
    SIC Code
    Caption indicator

Government:
     Federal / State / Local IndicatorResidential:
     First Name
     Last Name
     Geneology

National Directory Assistance DataSheet
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