Direct Marketing requires data that will ensure that marketing messages, offers, or promotions arrive at the intended target. The higher quality the data, the better the results of the campaign; by beginning with LSSiDATA data and data services out customers can be sure that they are starting with the most complete, current and accurate name / address / telephone number data.
Direct Marketers typically use New Mover data or Append data services.
LSSiDATA New Mover data services, which include FirstConnex Plus 2.0, and FirstConnex Gold choose LSSiDATA for the most current new mover records. Because LSSiDATA new movers are primarily sourced from telephone service providers, a new mover that establishes new telephone service will be reflected I the LSSiDATA core database within 24 hours and made available as a new mover record as soon as the next day. As is to be expected, the faster the record is made available the less ancillary data can be applied and the more opportunity for misclassification. Because of this LSSiDATA offers New Mover data services that range from daily to weekly; from an extremely current listing with minimal additional data to weekly data with significantly enhanced data with extremely mailable addresses.
To find out which is best for your needs, please visit the New Mover section or contact us.
LSSiDATA Append services leverage the most complete and accurate source of name, address and telephone number data to enhance underlying data to provide the most current and mailable address, to add the correct telephone number or even to validate and verify the contact data.
LSSiDATA’s array of Append services, which include SmartMatch 2.0, ReverseMatch and the Join Engine.