Retail

Retail businesses invest in Business Intelligence to better take advantage of buying habits, patterns and opportunities to present offers and services. The ability to accurately identify customer and prospects with a name, address and telephone number can be a critical part of strengthening a business relationship or as the foundation of an integrated marketing campaign.

LSSiDATA provides a solution where a telephone number is used to populate the name and address fields in a Point of Sale POS application. By obtaining the telephone number and entering the ten digits the POS system is able to programmatically access LSSiDATA data sets either from the retailer’s own data center (if the retailer is using LSSiDATA Data Feeds) or directly from LSSiDATA (using the LSSiDATA Universal Gateway). Either method can provide access to the National Directory Assistance database, the Wireless database, LandLine Plus –, or all three – so that the name, address and telephone number of the customer can be integrated into the underlying Business Intelligence system.